UF CAREER ACADEMY

Back To Main Page

Social Media Marketer

A good fit if you like: Engaging with People Following Trends Thinking Creatively

As a Social Media Marketer, you’ll use social media platforms to drive brand awareness and help drive sales. You’ll create content and campaigns to help a company stand out on platforms like Facebook, Instagram, Twitter, Tiktok, and many others. You’ll also use digital tools to analyze social media trends, target different audiences and track the success of your campaigns.

Career Insight

Salary Range

Entry-Level: $41,000
Intermediate: $47,000
Senior: $57,500

*Sourced from LinkedIn & Glassdoor

Job Postings

National: 4,923
Florida: 477

*Sourced from Lightcast, period July 2021 – June 2022

Common Job Titles

Social Media Specialist Social Media Coordinator Social Media Marketer

Skills Needed

Facebook Instagram Social Media Platforms Social Media Marketing LinkedIn Social Media Strategy

Courses

Meta Social Media Marketing Certificate

How to Design Facebook and IG Stories using Canva

Get Started with Adobe Illustrator

Create Digital Marketing Campaign Dashboards in Tableau

How to Integrate Apps into Hootsuite Dashboard

Create a Website with MailChimp

GET ACCESS

3mo

$139

6mo*

$279

12mo

$529

*Best Value

Gain access to all career pathways when you join the UF Career Academy for 3, 6 or 12 months.