UF CAREER ACADEMY
Social Media Marketer
A good fit if you like: Engaging with People Following Trends Thinking Creatively
As a Social Media Marketer, you’ll use social media platforms to drive brand awareness and help drive sales. You’ll create content and campaigns to help a company stand out on platforms like Facebook, Instagram, Twitter, Tiktok, and many others. You’ll also use digital tools to analyze social media trends, target different audiences and track the success of your campaigns.
Career Insight
Salary Range
*Sourced from LinkedIn & Glassdoor
Job Postings
*Sourced from Lightcast, period July 2021 – June 2022
Common Job Titles
Social Media Specialist Social Media Coordinator Social Media Marketer
Skills Needed
Facebook Instagram Social Media Platforms Social Media Marketing LinkedIn Social Media Strategy
Courses
Meta Social Media Marketing Certificate
How to Design Facebook and IG Stories using Canva
Get Started with Adobe Illustrator
Create Digital Marketing Campaign Dashboards in Tableau
How to Integrate Apps into Hootsuite Dashboard
Create a Website with MailChimp
3mo
$139
Gain access to all career pathways when you join the UF Career Academy for 3 months