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Marketing Analyst

A good fit if you like: Collaborating Understanding People Working with Numbers

As a Marketing Analyst, you’ll conduct research to determine what customers want, need, and think. You’ll gather data on consumer demographics, preferences, needs, and buying habits to help a company position and sell its products or services. Marketing Analysts also use tools like SQL and Python to analyze data to segment audiences, check campaign results, and optimize marketing tactics.

Career Insight

Salary Range

Entry-Level: $60,000
Intermediate: $62,000
Senior: $74,500

*Sourced from LinkedIn & Glassdoor

Job Postings

National: 3,447
Florida: 222

*Sourced from Lightcast, period July 2021 – June 2022

Common Job Titles

Business Development Associate Marketing Analyst Sales Analyst

Skills Needed

SQL Project Management Data Analysis Sales Tableau Business Development


Meta Marketing Analytics Certificate

Create a Landing Page using Mailchimp

Create Digital Marketing Campaign Dashboards in Tableau

Prepare, Clean, Transform, and Load Data using Power BI

Get Started with Tableau

Create a Value Proposition Canvas in Miro

Introduction to Relational Database and SQL

Simple Linear Regression for the Absolute Beginner

Getting Started with Microsoft Excel








*Best Value

Gain access to all career pathways when you join the UF Career Academy for 3, 6 or 12 months.