UF CAREER ACADEMY
Digital Marketer
A good fit if you like: Problem Solving Understanding People Working with Numbers
As a Digital Marketer, you’ll develop digital marketing plans and strategies for businesses through channels including social media, search engine optimization (SEO), and email. Digital Marketers partner with other teams on integrated campaigns to ensure a coordinated voice across all channels. You’ll develop, execute, and optimize effective multi-channel digital marketing strategies to drive new visits and increase market share. You’ll create and evaluate digital marketing KPIs, and develop optimization plans to continually improve results.
Career Insight
Salary Range
*Sourced from LinkedIn & Glassdoor
Job Postings
*Sourced from Lightcast, period July 2021 – June 2022
Common Job Titles
Marketing Coordinator Digital Marketing Specialist Marketing Associate
Skills Needed
Digital Marketing Social Media Google Analytics Facebook Project Management Email Marketing
Courses
Google Digital Marketing & E-commerce Certificate
Create a Landing Page Using MailChimp
Create Digital Marketing Campaign Dashboards in Tableau
Prepare, Clean, Transform and Load Data using Power BI
Get Started with Tableau
Create a Value Proposition Canvas in Miro
Introduction to Relational Database and SQL
Simple Linear Regression for the Absolute Beginner
Create a Website with MailChimp
Getting Started with Microsoft Excel
3mo
$139
Gain access to all career pathways when you join the UF Career Academy for 3 months