UF CAREER ACADEMY

Back To Main Page

Digital Marketer

A good fit if you like: Problem Solving Understanding People Working with Numbers

As a Digital Marketer, you’ll develop digital marketing plans and strategies for businesses through channels including social media, search engine optimization (SEO), and email. Digital Marketers partner with other teams on integrated campaigns to ensure a coordinated voice across all channels. You’ll develop, execute, and optimize effective multi-channel digital marketing strategies to drive new visits and increase market share. You’ll create and evaluate digital marketing KPIs, and develop optimization plans to continually improve results.

Career Insight

Salary Range

Entry-Level: $45,000
Intermediate: $52,000
Senior: $65,000

*Sourced from LinkedIn & Glassdoor

Job Postings

National: 8,447
Florida: 696

*Sourced from Lightcast, period July 2021 – June 2022

Common Job Titles

Marketing Coordinator Digital Marketing Specialist Marketing Associate

Skills Needed

Digital Marketing Social Media Google Analytics Facebook Project Management Email Marketing

Courses

Google Digital Marketing & E-commerce Certificate

Create a Landing Page Using MailChimp

Create Digital Marketing Campaign Dashboards in Tableau

Prepare, Clean, Transform and Load Data using Power BI

Get Started with Tableau

Create a Value Proposition Canvas in Miro

Introduction to Relational Database and SQL

Simple Linear Regression for the Absolute Beginner

Create a Website with MailChimp

Getting Started with Microsoft Excel

GET ACCESS

3mo

$139

6mo*

$279

12mo

$529

*Best Value

Gain access to all career pathways when you join the UF Career Academy for 3, 6 or 12 months.